The Case for a New Approach to Colour Management

By DeSL

Color Lifecycle Management (CLM) starts with ensuring that the appropriate colour is selected from the outset and manages all aspects of development, collaboration, and quality assurance right through to product final sale, either in store or on a website. Discover methods to improve the way the retail and fashion industries approach understanding color management. Living Colour: The Case for a New Approach to Colour Management is written to educate and provide a solution to color accuracy throughout the lifecycle process. Accuracy is probably the most important word when it comes to understanding the need for better color management.

Color Lifecycle Management is a holistic approach to color management. This whitepaper covers benefits including; reducing time to market, increasing customer satisfaction, maintaining consistency of color between applications, increasing transparency and insight, while mutually benefitting brands and suppliers.

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