Following the Covid-19 outbreak, many retailers used the Internet of Things (IoT) to capitalise on the shift to online shopping. The pandemic accelerated the rollout of interactive web pages, apps, and new creative product launches to maintain customer interest and improve retention. Since then, retail IoT companies have continued to play an increasingly pivotal role within the apparel industry.
Recommended Buyer's Guides
The adoption of IoT in retail has taken place in a myriad of ways. For example, IoT has enabled virtual group workouts from home using innovative tech from brands such as Lululemon and Peloton. Athleisurewear brand Lululemon acquired fitness tech start-up Mirror in 2020. Mirror’s technology creates a fitness magic mirror, giving users the ability to follow workout plans with a real-time personal trainer. Similarly, fitness equipment retailer Pelaton launched a range of products with live-streamed instructors.
Leading apparel companies in IoT
Ambient commerce offers consumers the promise of a new way to shop. It strategically combines the physical space associated with traditional retail with technology. Innovative technology may be the push needed to increase footfall. It can give typical shopping experiences a digital twist, which customers are likely to appreciate following prolonged exposure to e-commerce because of the pandemic.
Following the pandemic, customer convenience and safety are priorities, and ambient commerce will shift the way brick-and-mortar retailers operate. As ambient commerce provides a contactless way to shop with minimal human interaction, it may be the future of retail.
Leading adopters of IoT in retail and apparel are Amazon, Auchan, Costa Coffee, Ikea, JD.com, NIKE, REWE, Shufersal, and Zabka.
Discover the leading retail IoT companies in the apparel industry
Using its experience in the sector, Just Style has listed some of the leading companies providing products and services related to IoT.
The information provided in the download document is drafted for apparel industry executives and technology leaders involved in IoT solutions.
The download contains detailed information on suppliers and their product offerings, alongside contact details to aid purchasing or hiring decisions.
Amongst the leading vendors of IoT in the fashion industry are Authentic or Not, Impinj, Carriotts, Evrythng, Phunware, RetailNext, Qliktag, Trigo, Tuya and Wise Shelf.
Opportunities for IoT in the retail and apparel industry
There is an opportunity for major retail and apparel players to acquire key IoT software to bolster their position in the tech space. Players that invest in IoT to automate checkout, improve e-commerce platforms, personalise discounts, use beacon technology, integrate smart shelving, add robot employees, and optimise supply chain management are likely to thrive.
For full details (including contact details) on the leading IoT companies within this space, download the free Buyer’s Guide below:
Frequently asked questions
-
How is IoT revolutionising the apparel industry?
The Internet of Things (IoT) in the apparel industry enables enhanced data collection, improving supply chain efficiency and real-time inventory management. IoT facilitates customer engagement through personalised shopping experiences, such as smart mirrors and beacon technologies in retail. It also allows brands to track products from manufacturing to sale, ensuring transparency and quality control. By connecting devices and automating processes, IoT helps apparel companies reduce waste, optimise operations, and offer better customer service.
-
How does IoT improve supply chain management in fashion?
IoT devices track shipments, monitor inventory, and provide real-time data on material usage, improving the overall efficiency of the fashion supply chain. IoT technologies, such as RFID tags, ensure product authenticity, reduce counterfeiting, and help manage production timelines. This transparency allows companies to optimise stock levels and respond quickly to market demand, minimising waste and enhancing operational efficiency.
-
How are wearable technologies using IoT in the apparel sector?
Wearable IoT technologies, such as smart fabrics and fitness trackers, allow apparel brands to integrate advanced functionality into their products. These technologies enable real-time health monitoring, environmental sensing, and adaptive clothing designs that adjust to user preferences. IoT wearables also collect valuable data, offering insights into customer habits and improving product development.
-
What are the challenges of adopting IoT in apparel?
The primary challenges of IoT adoption in the apparel industry include data privacy concerns, integration with existing systems, and high implementation costs. Additionally, companies need to ensure cybersecurity measures to protect consumer data collected by IoT devices. Managing the vast amount of data generated by connected devices and ensuring interoperability across different technologies also pose significant challenges.
-
How can IoT enhance customer experiences in retail?
IoT enables a seamless, personalised shopping experience by integrating smart devices and providing real-time interaction with consumers. For example, smart mirrors in retail stores allow customers to try on clothes virtually, while beacon technology can send personalised discounts to customers' smartphones. This digital integration offers more engaging, tailored experiences, driving customer loyalty and increasing sales.