Spotlight on…World Cup branding battle
Four years is a long-time in football, but the moment French captain Zinedine Zidane headbutted an Italian defender during the…
World Cup kicks off branding bonanza
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UK: M&S fits up England starlets
Retailer Marks and Spencer has launched its tailored World Cup suits for the England football team at an event in…
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GERMANY: Puma kick-starts World Cup drive with Africa event
German sporting goods firm Puma has invested in a massive World Cup promotional event with Africa's leading teams later this…
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US: Nike launches greener soccer kit
US sporting goods giant Nike has unveiled a new US men's national soccer team kit that it calls the most…
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UK: Retailers to gain major boost from World Cup
Research from market analysts Mintel suggests some 65% of UK consumers will increase leisure spending as a result of next…
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US: Nike unveils World Cup boot range
A new series of high-tech football boots with reduced weight and high-contrast colours has been unveiled by Nike. The…