True Fit launches Fit Hub gen AI solutions to drive down returns
True Fit's Fit Hub uses GenAI to synthesise all available fit and size information from retailers’ Product Description Pages (PDPs),…
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True Fit, Princess Polly partner on AI size, fit recommendations
Princess Polly shared it is boosting its growth and rebuilding the brand's sustainable future by providing customers with the right…
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Signal: Impact of fashion returns hits spotlight ahead of Black Friday
True Fit’s report also says that millennials are the next most likely cohort to return fashion items bought on Black…
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True Fit, Shopify offer AI fit platform to small digital fashion retailers
Shopify consumers will now be able to integrate True Fit's global AI fit platform with fashion merchants of all sizes.…
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LK Bennett leverages AI for digital fit experience
LK Bennett will be tapping True Fit's Fashion Genome, a globally connected apparel shopping platform, to build consumer confidence in…
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Retailers urged to reduce return rate, share fashion’s carbon impact
True Fit's survey, which was conducted on over 1000 UK fashion shoppers by True Fit shows that as green retail…
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Consumers flock to resale platforms for clothing new data reveals
True Fit attributes this paradigm shift to the increasingly sustainably-minded and cost-conscious consumerism that is driving a pre-loved fashion revolution.…
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FatFace partners with True Fit to boost digital experience
The FatFace and True Fit partnership will deliver size and fit guidance to shoppers and enhance their digital shopping experience. …
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True Fit notes digital fashion sales strong through December
According to True Fit, website traffic saw digital browsing peak early as shoppers looked to get ahead of supply chain…
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True Fit raises $30m in funding on 85% revenue jump
Personalisation platform True Fit says the additional $30m of growth investment was led by lead investor Georgian, a multi-billion-dollar fintech…
