Renting clothes less sustainable than buying for some demographics
The study shed light on the potential unintended consequences of clothing rental services. It aimed to uncover the "hidden effects"…
rental market
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Signal: Two thirds of Gen Z consumers prefer second hand to new products
Using consumer surveys and data from the Office of National Statistics, Barclaycard and Development Economics say resale and renting, or…
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Rising awareness of sustainability will drive apparel rental market
More apparel consumers are turning to rental operators like Rent the Runway and Hirestreet, rather than purchasing brand new items…
