Ten sizing soundbites
As part of the July management briefing on 'Size matters,' just-style spoke with Ed Gribbin, president of Alvainsight, a division…
July 2010 management briefing: Size matters
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July 2010 management briefing: Size surveys reveal consumers’ changing shape
A growing need to find the best size model for each target population has led to a number of initiatives…
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July 2010 management briefing: Studying body size is key to market fit
Variations in body sizes are becoming more apparent with advancements in body scanning technology and a number of sizing studies…
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July 2010 management briefing: Growth in the US plus-size market
To have plus-size clothing lines to sell, you need plus-size consumers, so it is maybe not a surprise that the…
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July 2010 management briefing: Sizing a headache for globalising apparel industry
As trade barriers continue to diminish, clothing brands are becoming more global. However it is not as easy for the…
