Lingerie and swimwear firms shape up
With less than one in three consumers in the UK receiving the correct sizing and fit advice when purchasing a…
Garment fit is a complex issue
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US: Tool boosts fit for Charming Shoppes customers
Plus-size women's apparel retailer Charming Shoppes Inc is in the process of implementing new business analytics software to help customers…
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UK: Speedo “redefines” swimwear fit with Shapeline
Swimwear brand Speedo has launched what it describes as “the nearest thing to the made-to-measure swimsuit” after it tailored its…
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GERMANY: Plus-size survey to improve women’s wear fit
A size survey and research project are currently underway to gather data on plus-size women, with a view to improving…
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UK: Watchdog criticises bra fitting standards
Consumer watchdog Which has highlighted widely varying standards in high street bra fitting services. In its 'Bra fitting? No it…
