Björn Borg Group

Björn Borg selects PLM for transparency

Swedish underwear business Björn Borg has invested in new Product Lifecycle Management Software (PLM) for improved data accuracy, communication and…

Björn Borg acquires Benelux distributor Baseline

Swedish underwear business Björn Borg has acquired its Benelux distributor Baseline Group for EUR1.25m (US$1.3m) as it continues to accelerate the…

Bjorn Borg reveals mixed Q1

Swedish underwear brand Björn Borg has booked a mixed first-quarter as sales grew but earnings tumbled.  In the three months…

Björn Borg acquires UK unit in strategic move

Swedish underwear brand Björn Borg has acquired its UK subsidiary in a further move designed to cut the distance between…