Afound

H&M ‘confident’ of Afound success under new owner Secret Sales

Afound has been a popular off-price destination for seven years with H&M explaining that "a lot of value has been…

H&M Group shutters Afound digital marketplace on waning demand

Afound was launched as a concept in 2018 by H&M Group and then repositioned in 2019 as a digital marketplace.…