Starting with a US-centric focus and prioritising brand integrity, sustainability, and long-term vision, WSG says it will ensure that each Von Dutch piece will stay true to the authenticity and heritage of Von Dutch as a symbol of dynamic self-expression and bold individuality.

As part of its refocused investment, former owners Groupe Royer and its subsidiary Royer Brands International (RBI), advised by Brandthinktank Group, have transferred ownership of the iconic US brand Von Dutch to WSG as of June 2024.

"Only WSG Brands had both the cultural understanding of Von Dutch and the ambition and resources mix required to further deploy the brand going forward", stated Jacques Royer, executive chairman of Groupe Royer.

Olivier Mercier, managing director of RBI Sàrl, added, "We are delighted to see this legendary American name, to which we imbued a touch of French fashion, land in the right hands."

Marc Benitez, COO of WSG Brands, brings over 25 years of diverse industry experience, having held roles at ABG, CAA-GBG, Kenneth Cole, and Coach. While Jack Cheika, CEO and founder of WSG Brands, is described as a "seasoned expert" in product and branding, retail and licensing, and identifying white space opportunities.

The two said: "We are excited to channel Von Dutch's storied legacy, led for several years by Groupe Royer and now by WSG, into innovative designs that resonate with today's fashion-forward consumers. Our vision is to make Von Dutch not just a brand, but a movement that celebrates individuality and bold expression globally."