Daily Newsletter

01 December 2023

Daily Newsletter

01 December 2023

US apparel brands’ 2024 sourcing strategies amid rocky geopolitics

An exclusive content analysis reveals how US fashion companies’ sourcing strategies have evolved in response to rising geopolitical tensions and economic slowdowns as well as the emerging sourcing trends worth watching in 2024.

Emilie Delaye and Sheng Lu December 01 2023

US fashion companies’ sourcing strategies will continue to evolve in 2024. Credit: Shutterstock.

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Personalization has grown alongside online retail

Personalization has increased as technologies have advanced, with a retailer’s ability to collect, analyze, and utilize consumer data being aided by the effective use of analytics tools. Consumers are also increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. Although the opportunities for product personalization in apparel are rife, personalized products are generally not offered by mainstream retailers due to the higher costs involved.

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