Conceived by creative agency Innocean Italy, the campaign emphasises the functionality and adaptability of Thermore's synthetic insulation while underscoring its dedication to wellness, comfort, and sustainability.
The company’s aim is to inspire consumers to consider not only the performance and style of their clothing but also the broader environmental and ethical implications of their purchases.
For this campaign, Thermore partnered with three notable apparel brands Aspesi, EA7 Emporio Armani, and Karbon. Gaia Novellati features as the model and the voiceover was provided by Ryan Dickerson.
The accompanying video is set against across three distinct backdrops and follows the main character as she navigates everyday challenges.
Credit: Thermore
Each scene illustrates how Thermore's insulation supports her ability to confront various situations with ease and confidence. This narrative not only showcases the protagonist's resilience but also demonstrates how Thermore products can adjust to diverse environments and weather conditions, transforming challenges into opportunities for self-expression.
Thermore CEO Patrizio Siniscalchi said: “We want to inspire every individual to reach their potential by showing that the quality and innovation of our thermal insulation can transform any experience.”
“Our commitment to consumer well-being is what drives every choice we make. That's why we continue to innovate our technology, delivering the safety and comfort needed to dominate any environment.”
Product highlights featured in the video:
Aspesi - Nylon Tenerina Jacket: A crew-neck jacket crafted from lightweight nylon known for its durability and functionality, featuring Thermore Ecodown 60 HL padding. It includes two front patch pockets and a closure with logoed corozo buttons. Composition: 100% nylon.
EA7 Emporio Armani - Art. 6DTK03: A hooded caban made from 100% recycled polyester fabric, filled with 145g of THERMORE ECODOWN FIBERS GENIUS padding. Composition: 100% recycled polyester.
Karbon - South Jacket (Compass Collection): A technical down jacket padded with Thermore Ecodown Fibers, offering a synthetic alternative to goose down with a soft feel and adequate warmth. This lightweight jacket ensures high comfort levels across various conditions. Model: K3662 - South - Compass Collection.
Patrizio Siniscalchi further added: “We are proud to partner with these prestigious brands that share our values of quality and performance. The array of brands truly embodies the essence of Thermore – to provide a product line that is high quality and versatile for a variety of settings.”
