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Source Fashion opens registration for ‘largest ever show’ in July 2024

Registration has commenced for the Source Fashion event at Olympia London from 14-16 July 2024 and promises to be the largest yet, boasting a lineup of over 350 makers and manufacturers hailing from more than 25 countries with an increased emphasis on UK manufacturers and the expansion of Source Luxury.

Isatou Ndure April 19 2024

Source Fashion is described as an event for industry decision-makers in buying, sourcing, and procurement, the exhibition offers an array of products ranging from white-label items to bespoke creations from vetted exhibitors.

Source Fashion's July 2024 edition will have over 20 producers from Bangladesh set to participate in Source Luxury - a "curated collection of exhibitors" that encapsulate the ethos of slow fashion - alongside first-time pavilions from countries like Ghana, Ethiopia, Tanzania, Madagascar, and Nepal.

Additionally, attendees can explore expanded pavilions representing manufacturing giants China and India.

Source Luxury presents visitors with a selection of high-quality producers from around the globe including Portugal's Lagofra, SMSenra, Ttantos, and ITJV Comercio, as well as Italian Artisan and UK-based Custom Varsity Jackets.

According to Suzanne Ellingham, director of sourcing at Source Fashion, the event is designed to streamline the process of range creation and supplier discovery.  

"It’s the place where designers can come to gather inspiration, sourcing directors can discuss supply and range with manufacturers, and technologists can see first-hand the quality of the materials," Ellingham noted. "The July edition of Source Fashion continues our upward trajectory with more diversity, more pavilions, and more high quality, slower, luxury producers and makers from Europe and around the world. I am excited about the rapid expansion of Source Luxury, and I know this will excite our visitors just as much.

Source Fashion July 2024 to empower industry dialogue

In addition to its range of exhibitors, the event is revamping its content programme for the July edition. Alongside responsible fashion catwalk shows, visitors can expect insightful discussions led by industry experts, thought leaders, and leading retailers and brands.

Topics will span the spectrum of ethical and transparent fashion, covering areas such as the circular economy and extending the lifespan of clothes, regulatory compliance, supply chain transparency, and the future of alternative materials in fashion.

The Source Fashion event held in February 2024 was the “biggest show to date,” and its momentum continues to grow. February saw the attendance of industry stakeholders, including buyers, sourcing managers, product developers, technologists, and designers from global brands such as Ann Summers, French Connection, Walt Disney, Joules, Monsoon, PepsiCo, and many more.

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