Daily Newsletter

29 September 2023

Daily Newsletter

29 September 2023

Shanghai CHIC autumn repositions itself as platform for fashion supply chain solutions

The autumn event of CHIC, China International Fashion Fair held from 28 to 30 August at the National Exhibitions & Convention Centre in Shanghai welcomed 424 exhibitors and around 53,000 visitors.

Shemona Safaya September 28 2023

CHIC points out that it serves as an important international business platform for both the fashion industry and fashion trade with the Autumn event positioning itself as a platform for supply chain solutions.

The organisers explain the event is intensively used as a platform for CHIC Match Making as it presents networking opportunities for new business contacts, especially for supplier canvassing in the international fashion business.

The second half of the fair is aimed at providing an innovative, elaborate and inclusive platform for the supply chain of the fashion industry.

This Autumn event saw market leaders, newcomers and niche brands present the latest developments in the Chinese apparel market in three halls. In fact, the entire spectrum of garment production was on display, from suits, down jackets, creative womenswear to denim production.

Young talents were showcased as part of Emerging Fashion Talents and there was a separate section called the Moscow Export Centre, which was represented by 15 companies for the first time.

Credit: CHIC, China International Fashion Fair

In addition to this, 18 match-making events, numerous seminars and workshops such as the 2023 China Apparel Livestream e-commerce supply chain summit, among others, instigated dialogue amid industry leaders, brands, organisations and visitors.

The organisers add that fashion shows at CHIC Shows reflected the upcoming season's fashion trends.

Chen Dapeng, president of CHIC and China National Garment Association, says: "There are indeed many new top companies in China that are indispensable in the international supply chain. CHIC provides the necessary face-to-face forum for dialogue, networking and establishing business contacts. Industry leaders, including well-known brands, organisations and the trade come together here. The increased interest of the numerous international visitors proves the intercontinental interconnectedness of the fashion industry. CHIC acts as a service agency for the entire fashion industry and trade."

CHIC is set to return next year with its Spring event from 6-8 March 2024 at the National Exhibition & Convention Centre in Shanghai.

It will be focused on brand presentations and retail with more than 1,600 exhibitors and brands expected to showcase, including international participants from countries like Italy and France.

Earlier this month, some of China's leading fashion brands and labels showcased their designs at the Fashion China pavilion as part of Who's Next held from 2 to 4 September.

Traditional AI is here to stay in the retail and apparel space

Initially, retailers used AI for basic tasks, including inventory management and demand forecasting. However, its usage has now become more prevalent in other aspects such as personalized marketing, customer service, pricing optimization, and supply chain management. With the rise of ecommerce and the increasing importance of data-driven decision-making, AI adoption in retail and apparel has accelerated. The industry now relies on AI to enhance the shopping experience, optimize business operations, and gain an overall competitive edge.

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