SanMar said the move underscores its commitment to sustainable manufacturing and responsible chemical management, reinforcing its position as a leader in the promotional products industry.

As a bluesign system partner, SanMar explained it joins a global network of companies dedicated to reducing the environmental impact of textile production. By integrating bluesign standards into its supply chain, SanMar aims to meet high environmental and safety criteria, aligning with its long-term sustainability goals.

Through its system partnership, SanMar said it is taking significant steps to enhance the sustainability of its product offerings, from material sourcing to production processes.

By adopting bluesign standards, SanMar believes it is not only contributing to environmental conservation but also continues its commitment to ensuring that its products are safe for consumers and the planet.

Daniel Rüfenacht, CEO of bluesign technologies, believes SanMar's decision to partner with bluesign is a testament to its dedication to sustainability and responsible manufacturing.

He said: "Its leadership in the promotional products sector makes this partnership particularly significant. We are proud to support SanMar in its journey towards a more sustainable future, and we look forward to seeing the positive impact it will have on the industry."

Emily Gigot, senior manager of sustainability at SanMar added: "The awareness and importance of sustainability is growing within our industry, and we’re excited to add bluesign to our bench. We look forward to leveraging the bluesign system and its team of experts to improve our programmes and to continue providing our customers with products made to the highest environmental standards."

Last November SanMar appointed Dean Draughn, a veteran in end-to-end supply chains, as its vice president of sourcing and product development.