After spending a decade with H&M Group and most recently as global managing director for H&M lifestyle brands, Sjoblom is set to drive the next stage of growth at Recover.
Recover says Sjoblom has "a strong passion for driving change and positive impact" and currently serves as global head of H&M lifestyle brands with responsibility for H&M Home, H&M Move and H&M Beauty.
"The businesses he has overseen and led at the H&M Group have become market-leading growth engines with inspired teams."
Sjoblom joined the H&M Group in 2008 with increasing levels of leadership across the company including overall responsibility for the global vision, strategy, products, brand, and operations of the businesses under his oversight.
Sjoblom says: "Recover is at the forefront of its industry, developing differentiated, cutting-edge solutions to meet the needs of global retailers and brands. My focus will be on delivering these outstanding solutions with excellence. I am proud to take on the chief executive officer role and thrilled to have the opportunity to lead Recover’s exceptional team."
Concurrent with his appointment, Recover points out that Alfredo Ferre will transition to a newly created role of chief product and innovation officer allowing his full focus on continued innovation and technical leadership at Recover.
Sjoblom's appointment follows Recover's recent appointment of Matthew Neville as the company’s first global chief commercial officer which the company believes will build a customer-centric sales team and provide exceptional customer focus.
Recover chairman Olof Persson is of the view that these leadership changes enable Recover to focus on ensuring operational and financial excellence while continuing to innovate and lead disruptive change for the apparel and textile industries.
He continues: "Anders has an outstanding track record of having successfully scaled global businesses while driving growth and brand awareness, while Alfredo will return to his roots as he focuses on strategic product vision and innovation."
