The collaboration involves Woodspin, Spinnova's joint venture with Brazilian pulp and paper producer Suzano, which manufactures the Spinnova fibre.
The agreement between Puma and Woodspin entails a long-term commitment to secure quantities of the fibre for production.
The arrangement is encapsulated in a letter of intent (LOI), which outlines the non-binding terms for reserving production capacity of the Spinnova fibre from Woodspin.
Woodspin sales director Jari Aittakari states: “This partnership with Puma showcases the potential of sustainably sourced and renewable raw material to transform the fashion industry by inspiring and empowering people to make more sustainable choices.”
Originating from Finland, Spinnova represents a paradigm shift in textile manufacturing on a global scale. The company's patented technology aims to revolutionise the production of textile fibres from sources such as wood pulp, leather scraps, textile remnants, or agricultural by-products — eliminating the need for harmful solvents.
Notably, Spinnova's production process generates no waste by-products, while the resultant Spinnova fibre boasts exceptionally low CO2 emissions and water usage.
Moreover, this innovative fibre is both biodegradable and recyclable. The mechanical methodology employed imparts a natural cellulosic fibre appearance and texture akin to that of cotton.
Spinnova chief product and sustainability officer Shariare Mahmood said: "We are very excited to announce this collaboration for Spinnova fibre with a major global brand like Puma. This marks an important step in building the market and industrial adoption of Spinnova fibre, which is needed to scale the fibre and Spinnova’s technology.
"This is only the beginning, and we will continue together with Woodspin to work on signing similar agreements with other partners."
The LOI represents a non-binding commitment to reserve forthcoming volumes of the wood-based Spinnova fibre produced by Woodspin.
In its quest for innovative material solutions, Puma remains steadfast in its commitment to sustainability.
In its pursuit of innovative material solutions, Puma is building on initiatives like the RE:FIBRE programme that focuses on recycling polyester textile waste from various sources including factory remnants, defective items, and used clothing to create new textile products.
Puma global innovation apparel and accessories director Howard Williams said: "Spinnova’s innovative fibre technology represents a new gateway into the world of manmade cellulosic fibre (MMCF) production, using water instead of chemicals to help produce these fibres.”
Last month, Puma unveiled its new Vision 2030, establishing more ambitious sustainability targets across climate, human rights, and circularity to be achieved by 2030, with a focus on creating positive impact for both people and the planet.
