Daily Newsletter

10 April 2024

Daily Newsletter

10 April 2024

PervasID unveils TrackMaster 2X goods tracking to boost retail efficiency

RFID tech developer PervasID has launched TrackMaster 2X claiming a new industry benchmark with pinpoint accuracy for tracked goods.

Hannah Abdulla April 09 2024

PervasID's TrackMaster 2X boasts 1m to 3m location accuracy and single reader coverage extending up to 240m² (2,600sqft) even in densely packed warehouses or stores ensuring stock accuracy within 30 to 60 minutes through seamless integration with retailer APIs, revealing the precise location and movement of all tagged goods.

The technology allows retailers to accurately monitor and locate goods within their stores using existing tags, eliminating the need for labour-intensive manual handheld scanning.

The advantages for retailers are manifold, encompassing real-time inventory management insights that inform shopper behaviour analysis, drive efficient sales strategies, facilitate replenishment and reordering, and optimise omnichannel sales, notably BOPIS (Buy Online Pick-up In Store). Moreover, the system mitigates shrinkage from both customer and employee theft across stores, warehouses, and transport, thanks to its inconspicuous monitoring solution.

Deployed with blue-chip retailers worldwide, PervasID's TrackMaster 2X is facilitated through SML, the foremost supplier of RFID tags, via their Clarity enterprise software. Leveraging advanced artificial intelligence, TrackMaster offers a comprehensive solution to modern retail challenges, with the latest version featuring a new antenna architecture that reduces equipment and installation costs, ensuring less than 12 months return on investment for retailers of all sizes. Additionally, an enhanced AI-powered data interface enables robust inventory data analytics.

"There are immense benefits for retailers in accurate and timely location tracking of goods within their stores, but until now, no solution has met the performance and affordability criteria to deliver this," remarked Dr Sabesan Sithamparanathan OBE, founder and president of PervasID.

"With TrackMaster 2X, retailers can now capitalise on highly accurate, near real-time tracking of all their goods, offering significant advantages in terms of waste reduction and saving staff time so they can focus on excellent customer experience instead."

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