In a note shared on its Turkish website, NIKE said it was no longer allowing customers based in Türkiye to place orders through either its website or app following the changes in Turkish law.

Nike stores and retail partners will still be able to sell the brand’s products in Türkiye.

The update comes shortly after Türkiye updated its customs law to reduce the value of goods that can be imported using its Simplified Customs Declaration from €150 ($165.17) to just €30.

The change increases the rate of duty paid on many shipments, starting from 6 August 2024, with shipments valued over €30 taxed at 30% if the items are arriving from European Union countries, up from 20%, and at 60% if arriving from other countries, up from 30%.

The new rules will come into force on 21 August 2024.

In a statement shared on its Turkish website, Nike said: “As Nike cannot guarantee that our consumers' orders will arrive on time and without any problems during this process, we unfortunately have to suspend online orders from Türkiye for the time being.”

Türkiye’s Ministry of Trade said the changes were implemented due to the reduced quality of shipments coming into the country through post and couriers and a “surge in complaints” from consumers, manufacturers, retailers and others.

Nike said it would try to deliver orders placed before 9 August, but said that it could not guarantee delivery or customs clearance “due to reasons beyond our control”.

The company said it would continue to monitor the situation in Türkiye and would notify any customers whose orders will need to be cancelled.

In July 2024, a coalition of worker rights campaigners criticised Nike’s “inaction” over an alleged human rights crisis in its supply chain.