New collaboration reveals how to reduce denim waste by design

US denim specialist Cone Denim has teamed up with Kingpins and Italian wash specialist Tonello to launch the "One Denim" collection, which reduces waste by featuring ten versatile silhouettes from a single sustainable fabric.

Isatou Ndure October 24 2024

The One Denim collaboration led by Kingpins designer Piero Turk showcases the versatility of one fabric with the silhouette including five-pocket jeans and trucker jackets, alongside newer fashion-forward looks such as vests, t-shirts and dresses. Each silhouette was curated and co-designed by Turk and Cone and sent to Tonello for its sustainable wash to complete the final look.

This collection aims to reduce fabric waste by demonstrating how one denim material can be used to create a diverse range of garments.

“Brands are using a lot of different denims for different styles and different washes. This also means a lot of waste,” stated Kingpins and One Denim Designer Piero Turk. “So, One Denim should show to everybody, mills and brands, that with just one quality you can make [almost] everything. You do not need to use many different denims to develop new ideas and have variety in a collection.”

One Denim, a recurring feature at the Kingpins Show, aims to inspire designers and brands by offering a new approach to denim production. The collection will be showcased at future Kingpin events in Hong Kong and New York in the coming months.

Cone Denim design director, Pierette Scavuzzo said: “We feel that this project aligns with our forward vision and strategy as we develop our collections. This concept also aligns with our sustainability goals of reducing complexity. One Denim serves as inspiration and a model for brands; The bigger the vision, the better, with using only one fabric.”

At the April edition of the Kingpins Show in Amsterdam, Cone Denim debuted its alternative ColouRizd sustainable colour technology which claimed to eliminate the need for dye baths and lengthy wet processing.

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