Nativa Cashmere is certified by strict pillars of animal welfare, land management and corporate social responsibility. Fully adhering to Sustainable Fiber Alliance guidelines, Nativa adds further requirements that go beyond farming, positively impacting the livelihoods of entire farming communities.

The launch follows Chargeurs Group's Nativa's global success with sustainable Merino wool, and the recently introduced regenerative cotton.

Working in collaboration with nomadic farmers in Mongolia, Nativa personally visits each one individually to learn from their methods, personalising its programmes to each specific farm and its needs. Nativa’s methods are tailored to adapt to this lifestyle, ensuring families can improve living conditions while protecting historical cultural traditions.

Via scanning a QR code on the Nativa Cashmere garment label, the end consumer can discover the entire journey of the item from farm-to-brand, helping to achieve full transparency along the supply chain.

The initial, limited batch will be sourced from the first 40 Nativa certified herders and will respect the natural growing and harvesting times of the traditional family-run farms and the reduced goat herd sizes.

Current Nativa brand partners include Stella McCartney, Gucci and Pangaia, among many others.

“A global first, Nativa is offering the world’s finest sustainable cashmere with traceable blockchain technology. We are starting directly with our farming partners in Mongolia and personally visiting each other to improve animal welfare and environmental and social impact," said Maria Estrada, Nativa global director.