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Matalan adds 17 new third-party brands, extends sizing options

Omnichannel fashion and home retailer Matalan is introducing 17 new third-party brands across core categories and extending the range of sizes available across hundreds of lines to provide customers with a “seamless and hassle-free shopping experience.”

Isatou Ndure April 17 2024

Matalan’s 17 new third-party brands across womenswear, menswear, kidswear homeware and gifting include names such as Mountain Warehouse, Regatta, Britbag Luggage, Threadbare, Brave Soul, and ToeZone.

Matalan has addressed customer feedback by extending the range of sizes available across numerous product lines, both in-store and online. This move aims to enhance size inclusivity and provide customers with a wider array of choices.

In-store and online, Matalan now offers over 800 womenswear options up to size 22, spanning various categories such as dresses, trousers, and jumpers.

Additionally, customers can access 150 options up to size 28 online. The retailer has also expanded its men's range, with Duke Clothing, a new third-party brand, offering lines up to size 8XL.

Ali Jones, chief customer & omnichannel officer at Matalan said: “Customers are at the heart of every decision we make at Matalan, and we are always listening and always evolving. It’s moments like these that make us proud to remove barriers, expand our offering and demonstrate greater inclusivity, which only strengthens our commitment to bring customers better choice, style, and value.”

In early January, the retailer invested £35m ($44m) to reduce prices on more than 700 products by as much as 25% to ease high cost-of-living pressures on UK families and then proceeded to launch a GenAI tool in the UK as a “retail first” to enhance online product descriptions.

These new brands will be exclusively available online, alongside Matalan's existing lineup of third-party brands, including the 10 brands introduced in December 2023, which included Quiz, Pink Vanilla, Blue Vanilla, Roman, Yumi, Mela London, Where’s that From, Izabel, Brand Threads and Toe Zone.

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