The recent opening of a retail location in El Paso, Texas, brings the total number of company-owned stores in the US to 40, with plans to add two more locations, resulting in 42 stores by the end of 2024.
Mango expansion and franchising director Daniel López said: “This achievement represents a moment of pride for the entire Mango team and reaffirms our deep commitment to the US market, a fundamental pillar in our global strategy. Reaching 40 owned stores is a testament to the hard work and dedication of our employees, as well as the positive reception of our differential value proposition by our customers in the US, a key market for us that is experiencing double digit growth.”
Increasing store count, new markets and growth
Looking ahead to 2025, Mango intends to enhance its footprint further by opening more than 20 additional stores, aiming for approximately 65 locations nationwide. The brand also anticipates increasing its workforce to over 1,200 employees across the US by next year.
Mango's strategy includes targeting regions such as the Sun Belt and Northeast. Key openings are planned for Washington, Illinois, and Nevada, with stores in Bellevue Square, Michigan Ave in Chicago, and Fashion Show Las Vegas shopping centre.
Additionally, Mango will enter new markets including Connecticut, Arizona, Ohio, Oregon, and Louisiana while expanding its presence in California and Texas with a new location in Houston Galleria.
The forthcoming stores will feature the New Med store concept inspired by Mediterranean design principles, which emphasises sustainability and architectural harmony.
The design conceptualises each Mango store as a Mediterranean-style house characterised by warm tones and neutral colours alongside traditional and natural materials.
Between 2024 and 2025, Mango plans to invest over $70m in new stores across the US, enhancing job creation. In recent years, the retailer has added more than 600 jobs in the country, growing from 30 employees in 2020 to over 640 currently. By 2025, the company aims to double this number.
As part of its US growth strategy, Mango has opened its second off-site logistics centre outside Los Angeles. The store spans 12,000m² with a capacity for 20,000 daily operations. It employs 100 individuals and is designed to support distribution across western states and central regions.
This facility complements an existing logistics centre opened in Pennsylvania in 2022, which supports online operations across most of the country. The east coast centre covers an area of 30,000 m² with a capacity for 50,000 daily operations and employs about 300 people.
Mango’s growth initiative in the US is part of its 4E 2024-2026 Strategic Plan aimed at highlighting its differential value proposition while focusing on expansion and improved sales both in-store and online. Currently, the country is ranked among Mango’s five main markets and is its leading online market.
The retailer expects the US to be among the top three markets regarding turnover by 2026.
Earlier this month, Mango signed the letter of intent committing to only sourcing certified wool free from Mulesing by 2030.
