Mango has constructed its own conversational generative AI platform in less than nine months that uses different models, both private and open-source, and is trained specifically for the company. The new platform has Mango’s own interface, similar to a ChatGPT interface and is adapted for use by its employees and partners.

“Generative artificial intelligence is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities, because technology will either make us more human or will be of no use,” says Jordi Álex, Mango’s director of technology, data, privacy and security.

Lisa will sit alongside Inspire, a generative AI platform developed by Mango a year ago to help its design and product teams seek inspiration by viewing different concepts, in order to co-create prints, fabrics and garments. The company boasts more than 20 garments in the market that were co-created with artificial intelligence.

Mango started constructing machine-learning (MLE) platforms in 2018 and to date has developed more than 15 different platforms that apply artificial intelligence in different points of its value chain, such as pricing and personalisation. The MLE platforms developed by Mango include Midas, used for its pricing policy on its website and in its retail store chain; Gaudí, for recommending products to its customers; and Iris, to improve customer service.

The company has a virtual assets team, created last year to coincide with the company’s participation in the Metaverse Fashion Week, made up of approximately 10 3D, software, artificial intelligence and blockchain engineers, as well as 3D artists. Its objective is to develop digital content and projects that will allow the company to add the virtual environment to its digital and physical channels.

Last month Mango announced it was rolling out its online sales offering to 22 new markets.