Daily Newsletter

28 November 2023

Daily Newsletter

28 November 2023

Mango bolsters presence in UK, Ireland with new stores

Spanish fashion retailer Mango is growing its presence in the UK and Ireland with new stores lined up in Manchester's Trafford Centre and Cork's St. Patrick's street.

Shemona Safaya November 27 2023

The new store openings are part of Mango's expansion plan for both the UK and Ireland.

The Spanish retailer envisages 13 store openings during 2023, mainly in the south and centre of the UK.

Mango pointed out the new store at the Trafford Centre, which is the third-largest shopping centre in the UK, has a selling space close to 400m2 and exclusively stocks the Woman line.

Both the new UK Trafford centre store and Ireland Cork store feature Mango's New Mediterranean-inspired store concept, aimed to reflect the spirit and freshness of the brand.

The Spanish retailer noted the Cork store is the first in Ireland to feature the New Med concept that is already present in the company's main flagship stores.

Sustainability and architectural integration are key to this concept, which is why Mango has added eco-efficient lighting and temperature control, and a design which incorporates sustainable materials such as natural paint.

Cork's St. Patrick's street store also features new technologies and services to improve the customer shopping experience, such as a specific click and collect zone for the collection and return of orders; recycling boxes, where customers can deposit used clothing and footwear to give garments a second life; and RFID technology for better stock control.

Mango highlighted the Cork street store has a sales area of 360m2 and also exclusively sells its Woman line.

The fashion retailer previously enjoyed a presence in Ireland between 2004 and 2008, however, this time Mango is opening its own store in St, Patrick's street, the city's main shopping street, in the building that previously housed the old Savoy cinema.

Mango's franchise and expansion director Daniel Lopez shared "our arrival for the first time with our own company store in Cork will consolidate our brand and help us strengthen it internationally."

Mango has been present in Ireland since 1998, and at the end of 2022, the company had 16 stores in the country as well as an online presence through its own online channel and other marketplaces.

Mango has been in the UK since 1999 and ended 2022 with 53 stores, including company-owned stores, franchises and corners in department stores. It also has an online presence through its own online channel and other marketplaces.

Last month Mango launched its own conversational generative AI platform called Lisa to help employees improve the development of its collections and its after-sales service as part of a wider digital transformation strategy.

Jordi Álex, Mango’s director of technology, data, privacy and security; said at the time: "Generative artificial intelligence is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities, because technology will either make us more human or will be of no use."

Personalization has grown alongside online retail

Personalization has increased as technologies have advanced, with a retailer’s ability to collect, analyze, and utilize consumer data being aided by the effective use of analytics tools. Consumers are also increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. Although the opportunities for product personalization in apparel are rife, personalized products are generally not offered by mainstream retailers due to the higher costs involved.

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