Daily Newsletter

31 October 2023

Daily Newsletter

31 October 2023

Lindex partners Infinited Fiber for textile-to-textile fibre supply

Swedish fashion retailer Lindex has entered a long-term commitment with Finnish Infinited Fiber Company and its patented fibre Infinna in furthering its commitment to circularity.

Shemona Safaya October 30 2023

The partnership with Infinited Fiber is a long-term offtake agreement to secure access to post-consumer textile material through the Infinna fibre, once the commercial-scale factory starts operations in 2026.

Lindex describes its partnership with Infinited Fiber as an important step in the transformation to a more sustainable and circular assortment with raw material from textile waste.

Infinited Fiber offers Infinna, which it describes as a unique, patented, and regenerated textile fibre with a soft and natural look and and feel of cotton. Based on innovative technology it transforms cotton-rich post-consumer textile waste, into high-quality premium fibres.

By incorporating Infinna, Lindex expands its material portfolio adding an alternative to its cotton and other manmade cellulosic fibres (MMCF).

Annette Tenstam, strategic lead circularity & environmental sustainability, at Lindex, says: "With only a fraction of all textile waste in the world being recycled there must be a change and we are happy to see players like Infinited Fiber enabling this. Infinited Fiber has the technology and opportunity to close the loop and turn post-consumer textile waste into new high-quality cotton like raw material. This is a great opportunity, not only for Lindex but for the entire textile industry. Together we can drive positive change in the textile industry all while continuing our circular journey and minimising our environmental impact."

Infinited Fiber Company's key account director, Kirsi Roine, adds: "We can't wait to see Infinna come to life in Lindex's clothes, showcasing once again that by using a high-quality material made purely from discarded textiles, brands don't need to compromise between environmental performance, quality or style."

Lindex further explains that shifting to new materials and reducing the impact and dependency on natural resources is an important part of its circular transformation and sustainability promise which is to make a difference for future generations.

Additionally, in 2024, Lindex says it will start to innovate and test the new raw material in preparation for scaling up the production.

Traditional AI is here to stay in the retail and apparel space

Initially, retailers used AI for basic tasks, including inventory management and demand forecasting. However, its usage has now become more prevalent in other aspects such as personalized marketing, customer service, pricing optimization, and supply chain management. With the rise of ecommerce and the increasing importance of data-driven decision-making, AI adoption in retail and apparel has accelerated. The industry now relies on AI to enhance the shopping experience, optimize business operations, and gain an overall competitive edge.

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