The "Sustainability in Focus," show on Joor Passport is aimed at amplifying the visibility of these sustainable collections and facilitating global retailers in sourcing eco-conscious products for their stores.

The event debuted on 2 April and is expected to run until 2 June, promising to showcase 136 sustainable brands from around the world.

Among the collection of brands featured in Joor’s Sustainability in Focus exhibition includes Ganni, Johnstons of Elgin, Marine Serre, Nanushka, Pangaia, Stella McCartney, Vilebrequin, Vivienne Westwood, and Zadig & Voltaire, amongst others.

“Joor has an incredible breadth of global fashion brands within its ecosystem who are challenging themselves to address the ever-increasing need for better industry practices,” explained Amanda McCormick Bacal the senior vice president of marketing at Joor.

 “As we understand the critical importance of supporting sustainability efforts industry-wide, we’re proud to highlight these designers—providing additional visibility and connecting them with the world’s best retailers through our vast network of global fashion buyers.”

Launched in 2020, Joor Passport centralised the global trade show and fashion week experience by creating a one-stop shop for buyers: one place to log in, one website to visit, one app to download, and one comprehensive experience.

In November 2023, Joor and sports trade fair, ISPO Munich partnered to foster business growth within the domains of sports, outdoor activities and lifestyle products.