Daily Newsletter

29 August 2024

Daily Newsletter

29 August 2024

Indrajeet Sen takes charge of Puma global sourcing operations

Global sports company Puma appoints Indrajeet Sen, as senior vice president of Puma Group Sourcing, effectively taking over the operational responsibilities of the chief sourcing officer role Anne-Laure Descours who chose not to extend her board contract.

Isatou Ndure August 29 2024

Sen, who has been with Puma since 2016, will oversee the global sourcing and development of footwear, apparel, and accessories, as well as operations and sustainability. He will report directly to Puma chief product officer Maria Valdes and be based in Xiamen, China. Before this appointment, Sen served as vice president of sourcing and development footwear at Puma.

“Indy has been instrumental to our success in Footwear,” said Arne Freundt, CEO of Puma. “He has excelled in various key roles such as adeptly managing the challenges of the COVID pandemic, diversifying our supply chain, and driving exceptional operational efficiency. Indy’s forward-thinking approach, people-first mindset, and relentless dedication of continuously challenging the status quo make him the ideal leader to spearhead our next phase of growth.”

Current chief sourcing officer Descours has been with Puma for over 12 years and made the decision to end her services as a board member of the company and has instead chosen to support Puma as an external advisor in the field of sustainability.

Freundt also acknowledged Descours' role in “successfully establishing and executing Puma's sustainability strategy.”

With Descours' departure at the end of 2024, Puma's management board will be reduced from four to three members, consisting of Freundt as CEO, Hubert Hinterseher as chief financial officer, and Valdes as chief product officer.

In July, Puma scaled its textile-to-textile recycling innovation RE:FIBRE to make all its replica football kits with a minimum of 75% recycled textile waste.

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