Hi-Tech acquires UK software firm Unmade to drive digitalisation

Thailand headquartered garment manufacturer Hi-Tech Apparel has acquired UK software company Unmade which it says enables sportswear brands such as New Balance and Decathlon and fashion brands such as Ralph Lauren to offer customised clothing on-demand.

Hannah Abdulla July 19 2024

The acquisition will combine Hi-Tech’s manufacturing and logistics expertise with Unmade’s technologies to create a market-leading solution for brands and retailers looking for a better approach to customisation.

Unmade’s team will also have access to Hi-Tech Apparel’s significant resources, expertise and customer base.

Unmade’s technology enables brands to turn designs into manufacturing-ready data, lowering minimum order quantities, reducing waste, and boosting manufacturers’ responsiveness.

The deal between Unmade and Hi-Tech apparel creates an opportunity to build a digital-first, globally distributed manufacturing model to meet customer demand and builds on two years of partnership between Unmade and Hi-Tech during which it has successfully delivered custom apparel to teams all the way from amateur clubs to professional athletes and everything in between.

Hi-Tech Apparel CEO Wason Vitanakorn said: “Unmade perfectly aligns with Hi-Tech Apparel’s mission to build the digital infrastructure needed to achieve manufacturing distribution across multiple geographies in a demand-driven industry. We have worked closely with the hugely talented Unmade team for a number of years and believe in their ability to build on what is already industry-leading software to give our customers the responsiveness they demand.”

In 2018 London-based fashion software company Unmade raised £4.75m ($5.96m) in new funding to drive its global expansion and scale its customisable clothing platform.

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