The partnership will see AWWG becoming the agent for G-III Apparel's renowned brands, including DKNY, Donna Karan, and Karl Lagerfeld, across Spain and Portugal. This strategic move capitalises on AWWG's strong presence and expertise in the Iberian market, unlocking new growth opportunities for G-III's brands in these key European regions.
G-III Apparel plans to leverage AWWG’s presence in India to expand its key brands, led by DKNY, in one of the “fastest-growing fashion markets in the world.” In turn, AWWG will benefit from G-III’s “best-in-class” operations in North America to expand its footprint in the market.
Based in Madrid, AWWG is owned by M1 Group, L*Catterton, and founder Carlos Ortega. The group boasts a large portfolio of international brands, including Hackett, Pepe Jeans, and Façonnable, generating over $650m in revenues across over 3,500 points of sale in 86 countries globally, whilst managing the Iberian business for PVH Corp.
Morris Goldfarb, G-III Apparel's chairman and CEO commented: “This partnership with AWWG helps us accelerate a number of our strategic priorities. It not only affords us the opportunity to meaningfully invest in a company with iconic brands but also represents a sizable international presence with a strong infrastructure and talented leadership team that will benefit our efforts to scale our European business. At the same time, we look forward to supporting AWWG’s overall growth and advancement of their brands here in North America.”
Marcella Wartenbergh, CEO of AWWG, added: We look forward to partnering to propel the growth and European expansion of DKNY, Donna Karan and Karl Lagerfeld, leveraging our global brand platform, operational excellence and Indian market capabilities.
“AWWG will also benefit from G-III Apparel’s expertise and investment as we seek to expand our brands Hackett, Pepe Jeans and Façonnable in North America and further solidify our operational platform during this critical moment of our growth journey.”
