Signed during the 21st edition of Maroc in Mode (MIM 2024) in Casablanca, this agreement focuses on key shared objectives, including industry practices with European sustainability and circularity standards, addresses customs and regulatory challenges, and fostering a more favourable investment and business environment between the two regions. 

"The EU-Morocco textile connection has vast untapped potential. Through our collaboration with AMITH, we aim to fortify both regions' textile sectors, embracing sustainability and competitiveness as core values. This MoU is a meaningful step toward our shared vision of a thriving Euro-Mediterranean textile ecosystem," Euratex president Mario Jorge Machado said. 

The MoU emphasises both organisations' commitment to advancing global competitiveness in the textile sector and ensuring a smooth transition to updated Pan Euro Med ((PEM) Convention rules, which will come into effect on 1 January 2025.  

The partnership also seeks to promote knowledge sharing in industrial technologies, joint business ventures, and skill development initiatives. 

Through this collaboration, Euratex and AMITH aim to contribute to the creation of a sustainable, resilient, and competitive Euro-Mediterranean textile industry.  

The MoU represents a significant step towards a more integrated and forward-looking partnership, opening doors for future growth opportunities within the PEM Convention framework.  

"This Memorandum of Understanding is important for AMITH as it will help achieve our mission: drive the continuous development of the Moroccan industry and help companies rise to new levels of excellence and sustainability," AMITH president El Ansari Anass said. 

During a face-to-face chat with Just Style in September, Euratex director general Dirk Vantyghem shared that there were rumours circulating in parliament about the potential establishment of a textile intergroup.