Decathlon will expand its store network in India, aiming to reach 190 stores across India, enhancing digital engagement, and deepening its commitment to local manufacturing.
The sports giant believes India is a "pivotal market" with remarkable growth. Decathlon said its substantial investment underscores a long-term vision for the country, extending beyond business growth to foster sports participation and sustainable development.
Decathlon announced a substantial increase in its commitment to Indian manufacturing, revealing around 8% of its global product range, including all cricket bats, accessories and most hockey equipment, is already produced in India.
Currently, 68% of the products Decathlon sells in India are locally made. The company plans to boost this figure to 85% by 2026, solidifying India as a major manufacturing hub for the retailer.
Decathlon is also transitioning its Indian manufacturing facilities to green energy, aiming for a 50% reduction in its carbon footprint. The company also said it is actively implementing circular economy models to promote sustainability.
According to Decathlon's global chief retail and countries officer Steve Dykes, India is a cornerstone of the sports giant's global ambition with its vibrant market and talented workforce presenting unprecedented opportunities.
Dykes commented: "We are committed to accelerating our growth here, expanding our reach, and making a positive impact on people's lives through sports. India's potential to become a global manufacturing and innovation hub for Decathlon is immense and we are excited to nurture local talent and contribute to India's journey towards becoming a sporting powerhouse."
Decathlon India's chief executive officer Sankar Chatterjee echoed the same sentiments as he pointed out India's dynamic and growing market with a burgeoning sports culture.
He added: "This investment reflects our unwavering belief in the country’s potential and our commitment to contributing to its economic growth. We aim to make everyone enjoy the benefits of sports, and this investment will enable us to reach a wider audience and offer a more comprehensive sports experience. We aim to create a lasting impact by fostering sports participation, generating employment in India, and promoting sustainable practices."
Additionally, Decathlon bolstered its commitment to positively impacting Indian communities by collaborating with its employees, Decathlon Foundation and local partners to expand access to sports, education, and employment opportunities throughout the country.
In April, Decathlon CEO Barbara Martin Coppola said she was very proud of the company’s strong reduction in CO2 emissions while maintaining revenue growth.
