Daily Newsletter

30 October 2023

Daily Newsletter

30 October 2023

Columbia Sportswear sees sales increase 3% with international-direct markets

Global lifestyle brand Columbia Sportswear Co saw net sales increase 3% from $955m to $985.7m in the third quarter of 2023 on the back of international-direct markets performing well.

Shemona Safaya October 27 2023

Columbia Sportswear chairman, president and CEO Tim Boyle explains the third quarter performance was led by international-direct markets, with Canada, Europe-direct and China all delivering over 20% year-over-year growth in constant currency.

However, Boyle points out that the US marketplace remains challenging with the company working on an inventory reduction plan.

Key highlights from Q3 2023

  • Net sales increased 3% (3% on constant-currency) to $985.7m from $955m or the comparable period in 2022.
  • Operating income decreased 7% to $134.6m compared to third quarter 2022 operating income of $145.3m.
  • Net income fell 7% as well from $111.8m to $103.5m when compared to the same quarter last year.

Moving forward, Boyle says: "As we finish the year and look forward to 2024, economic and geopolitical uncertainty is high. We know there will be challenges, particularly in the first half of next year. I’m confident in our team, our strategies, and our ability to achieve the significant long-term growth opportunities we see across the business. The strength of our diversified global business model and balance sheet enables us to continue investing in our strategic priorities."

Columbia Sportswear lowered its full year 2023 financial outlook expecting net sales to increase 0.5-2.0% (prior 2.0 to 3.5%), resulting in net sales of $3.48-$3.53bn (prior $3.53-$3.59bn), compared to $3.46bn in 2022.

Additionally, the global lifestyle brand forecasts spring 2024 to be a challenging season for the business with a combination of consumer and category headwinds, retailer cautiousness, and its transition to products designed without perfluoroalkyl and polyfluoroalkyl substances (PFAS) that it says will impact the first half of the year.

Traditional AI is here to stay in the retail and apparel space

Initially, retailers used AI for basic tasks, including inventory management and demand forecasting. However, its usage has now become more prevalent in other aspects such as personalized marketing, customer service, pricing optimization, and supply chain management. With the rise of ecommerce and the increasing importance of data-driven decision-making, AI adoption in retail and apparel has accelerated. The industry now relies on AI to enhance the shopping experience, optimize business operations, and gain an overall competitive edge.

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