Called the Fiber Club, the programme is a joint effort between Circ and Fashion for Good, a platform dedicated to eco-friendly innovation, and Canopy, an organisation focused on forest preservation.
The initiative also brings together leading brands, including Bestseller, Eileen Fisher, Everlane, and Zalando, along with supply partners Arvind, Birla Cellulose, and Foshan Chicley.
The initiative's debut fibre is Circ's own lyocell staple fibre, with intentions to expand the range of materials available in due course.
Circ CEO Peter Majeranowski said: "Fiber Club represents the future of textile recycling and circularity.
"By collaborating with brands and streamlining supply chain integration, we’re making it easier than ever to adopt recycled and Next Gen materials at scale—starting with our Circ Lyocell."
According to Circ, introducing a new fibre into established supply chains typically requires meeting minimum volume thresholds and making significant investments, which can be both costly and complex.
Fiber Club is said to work to mitigate these challenges. It offers a systematic approach divided into four stages: sample testing, trial product lines, and securing significant commitments for sustained material sourcing.
It aims to simplify supplier engagement and reduce associated costs by consolidating brand volumes, which lowers minimum order requirements. The initiative offers brands a unified platform for simultaneous testing and adoption, helping overcome financial and logistical barriers.
Circ noted that this scheme will propel the uptake of Next Gen materials by simplifying their integration into supply chains, formulating bulk pricing strategies, and enhancing brand access to these materials, thereby making broad-scale adoption more feasible and economical.
Birla Cellulose, Foshan Chicley, and Arvind are participating in pilot development for the brands mentioned earlier. Birla Cellulose is tasked with producing lyocell staple fibre from Circ's pulp derived from polycotton textile waste and Arvind and Foshan Chicley are responsible for crafting textile fabrications.
Bestseller recycling & innovation material manager Alexander Granberg said: "For Bestseller to effectively meet our material goals, we need to work toward establishing continuous access to these new resources.
"That means we must be pragmatic, embracing cross-industry collaboration to drive these ambitions and ultimately achieve impactful change."
Eileen Fisher material sustainability & integrity director Inka Apter said: "By addressing key challenges like supplier engagement, competitive pricing, and fibre availability, Fiber Club accelerates the adoption of groundbreaking materials like Circ’s staple lyocell. This plug-and-play solution integrates seamlessly into trusted supply chains, making it easier for brands like ours to embrace sustainable innovations. Fiber Club exemplifies the strength of collective action in tackling the textile waste crisis and scaling the use of preferred, innovative materials. EILEEN FISHER is proud to support these efforts.”
Everlane sustainability director Katina Boutis said: “At Everlane, we are committed to leaving the fashion industry cleaner than we found it. We are so excited to be part of Fiber Club, a novel pre-competitive approach that will leverage our collective power in pursuit of a more circular industry.”
