CHIC Paris is returning to Who's Next this September with a focus on cultural communication and sustainable development within the Chinese fashion industry.

Under the motto 'Fashion China', 11 selected fashion brands will present their current collections on over 500 square metres in Hall 7.3 in the Porte de Versailles.

Women fashion brands such as Lancy, Chichy and Robinhood, as well as designer labels such as Van Sunsun, Trui Berra, Typetail, Daoxu, Alfonse, Vermo and Come&Go, will be on stage. Accessories brands including Keyone by Hattershub will also be part of the presentation.

'Fashion China' will be flanked by a photo exhibition with the theme of 'Chinese fashion on international stages'. The focus will be on global exchange in the fashion industry, innovations will be presented and an exchange of experiences will be facilitated.

The event will host a networking event 'Fashion China Cocktail' on 8 September at noon with high-ranking representatives of the China National Garment Association.

The 'Fashion Talks' series, will include a discussion titled 'How can fashion design and products in the context of contemporary Chinese aesthetics bring new vitality to the European market?' which centres around the French fashion ecosystem and the contemporary influences of Chinese fashion from different perspectives.

Moreover, international designers, buyers, retailers, media representatives and stakeholders have been invited by CHIC to participate in the cultural and fashion exchange in Paris. Speakers will include Jiao Pei, vice president of China National Garment Association, Sun Jianhua, founder of the leading hat museum in China, Chen Lishan, founder and design director of Van Sunsun, Yang Shuai, Chairman Come & Go, and Xiao Tao, founder MoDesgin.

Last year, the autumn event of CHIC at the National Exhibitions & Convention Centre in Shanghai welcomed 424 exhibitors and around 53,000 visitors.