Daily Newsletter

05 October 2023

Daily Newsletter

05 October 2023

Boohoo Group signs Pakistan Accord

UK fast fashion e-tailer Boohoo Group has become the latest signatory to the Pakistan Accord and says the country will play a key role in its future growth.

Hannah Abdulla October 04 2023

A Boohoo Group spokesperson tells Just Style it has signed the Pakistan Accord to help support and improve the safety and wellbeing of the workers in its supply chain.

Pakistan is understood to be a key growth area for Boohoo Group where much of its buying activity takes place.

The Boohoo spokesperson explains: "Pakistan continues to play an important role in our growth and the move builds on our existing social audit programmes across the region. We are already witnessing the positive impacts of our involvement with the Bangladesh Accord."

Last year, Boohoo Group partnered with agricultural experts CottonConnect to build a transparent cotton supply chain out of Pakistan.

Through the programme, it actively works with nominated spinners and ginners to ensure cotton which is sourced through the programme is utilised throughout its supply chain and ultimately in garments for its consumers.

Boohoo is also looking to create new jobs locally through two freight stations in Pakistan that will conduct quality checks on goods destined for the UK and US.

The retailer which owns brands including Debenhams, Oasis, NastyGal and PrettyLittleThing, is already an active participant to the Bangladesh Accord.

Yesterday, (3 October) Boohoo announced wider HY losses on the back of reduced consumer spend, and warned full-year sales could fall by as much as 17%.

Womenswear and accessories segment set to witness rapid growth within the outdoor sportswear market

Menswear is the largest category within the outdoor sportswear market due to the practice of outdoor sports being traditionally more popular with men, and the streetwear trend originating in menswear. Womenswear has more scope to grow, with an expected CAGR of >7% between 2022 and 2027 (per GlobalData), as more female consumers take up outdoor sporting activities and more brands launch female focused ranges, including fashion players like H&M and Zara.

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