Bestseller engages Avery Dennison RFID-tech for supply chain efficiency

Danish apparel brand Bestseller has engaged Avery Dennison's Case Verification technology to add Radio Frequency Identification (RFID) to its distribution centres and ensure inventory and shipping accuracy for millions of items per year.

Hannah Abdulla March 19 2024

Avery Dennison said Case Verification helps brands like Bestseller efficiently achieve up to 100% shipping accuracy in the supply chain through highly accurate RFID-readpoints and efficient workflows for exception handling.

Case Verification identifies the content of inbound and outbound shipments in a highly efficient way through RFID technology. The content of individual cartons or cases is captured and compared with the ordered quantity to identify potential discrepancies.

Case Verification also provides a highly efficient means to deal with these discrepancies to improve the accuracy of shipments, remove friction further down the supply chain and eliminate claims.

Michael Kaufmann, senior director, logistics, Identification Solutions at Avery Dennison explained: “The apparel industry has seen enormous benefits in brick-and-mortar stores through RFID technology by boosting product availability and improving the consumer experience. With our recent implementations, we have seen how much more can be unlocked when leveraging the technology more consistently throughout the supply chain to drive accuracy and product availability. Case Verification is a natural next step for us to create more value for brands and consumers, and we are incredibly proud to be partnering with Bestseller on this implementation. Ultimately, this is an important building block for an efficient, fully digitised supply chain”.

Casper Overhaven Harboe at Bestseller said: “RFID-enabling our supplier network is set to be a game changer for the company since we will be looking to automate all our inbound and outbound shipment verification in our distribution centres and factories [and] Avery Dennison’s unique solution enables us to monitor our entire distribution network performance in an intuitive dashboard. As a result, any errors can be spotted straight away and corrected before they impact our wider supply chain. Longer term we expect the insights we are gaining to help us make more strategic decisions and further boost our supply chain efficiency.”

At the end of last year Bestseller announced the deployment of advanced automation technology from KNAPP, a leading supplier of automation solutions, to expand its supply chain in Europe and support its growth.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close