The AI model, integrated into Azura's Transformer Platform, has been designed to optimise circular supply chains, reduce waste, and promote responsible consumption in the fashion industry.
Azura’s business model aims to directly combat the environmental impact of the fashion industry, where the equivalent of a “rubbish truckload of clothes is burnt or buried in landfills” every second.
By automating the ingestion and processing of product data, generating enriched product descriptions, and facilitating integration across multiple global marketplaces, the platform tackles what it describes as a critical issue faced by brands and marketplaces seeking to embrace sustainability: poor product data.
"Our AI model not only addresses the inefficiencies in the supply chain but also empowers brands to embrace circularity, reducing waste and promoting responsible fashion consumption," said Samuel Wood, CEO of Azura Fashion Group.
Key features of the Azura AI platform include:
- Automated data transformation, which ensures products meet the varied standards of global marketplaces through sophisticated ETL processes, advanced image processing, and AI-driven product attribute enrichment.
- The platform generates detailed product listings and translates them into multiple languages, facilitating the listing of fashion items across 17 countries and reaching over 100 million customers.
- The platform’s sustainable business model supports the resale of luxury brands like Gucci, Louis Vuitton, and Dolce & Gabbana at accessible prices, promoting sustainable consumption practices.
- The global reach and efficiency of real-time synchronisation capabilities ensure accurate and timely product availability across all integrated marketplaces, enhancing customer satisfaction and operational efficiency.
