The collaboration between Aware and Baichuan marks a significant milestone in the journey toward a more responsible and transparent textile industry, the two say, adding that with a mutual commitment to reducing the environmental impact of textile production, this partnership is a bold step forward in the global transition toward circularity.

Baichuan says it has been a pioneer in developing sustainable textile solutions since 2004 and with expertise in recycled polyester and dope-dyeing technology Baichuan transforms post-consumer waste into high-quality yarns and fabrics tailored for the global apparel industry.

"Together, Baichuan and Aware will provide a transformative solution that combines Baichuan’s premium recycled products with Aware’s live tracking and verification system, ensuring that all delivered products are 100% verifiable with real, authenticated data,” said Rogier van der Velde, co-owner of Baichuan.

As the industry increasingly prioritises transparency and compliance with emerging sustainability regulations such as the Digital Product Passport (DPP), the ability to substantiate sustainability claims is crucial. Through this partnership, Baichuan enables brands and consumers to trace the entire lifecycle of each product, including all necessary data to validate sustainability claims, from the origin of the recycled plastic bottle to the final textile product. This positions Baichuan as a trustworthy and transparent partner for its customers.

“Circularity starts with traceability. We are thrilled to collaborate with Baichuan, a company that shares our vision of a more sustainable textile industry. Together, we are establishing true end-to-end transparency, empowering brands to make responsible choices while ensuring their sustainability claims are authentic and verifiable,” said Koen Warmerdam, co-founder and brand director of Aware.