Authentic described the new partnership with ULAC as a significant milestone in Ted Baker's journey and highlighted it will provide a digital destination for its loyal consumers following the brand's insolvency earlier this year.
Authentic believes Ted Baker’s return online will solidify its commitment to delivering exceptional fashion and style to its global audience.
It shared: "This fall consumers can expect an exciting and refreshed online shopping experience, with an array of new collections and timeless pieces that embody Ted Baker’s signature British charm."
Authentic also pointed out the addition of ULAC's role to include Ted Baker UK and Europe "promises to deliver a unified and enhanced shopping experience that reflects the brand’s unique blend of British heritage, contemporary style and enduring appeal".
Last month (August) Authentic announced that ULAC alongside BCI Brands and Peerless Clothing would be its three foundational licensing partners in the US and Canada.
The original partnership announcement explained that ULAC would take on Ted Baker's wholesale, concession shops and e-commerce operations in the US and Canada as well as its men's sportswear, golf apparel and denim.
Authentic global president, sports and lifestyle, Jarrod Weber said: “Consumers value and appreciate the Ted Baker brand and its British style. We have had a strong start to our partnership with United Legwear and we couldn’t be more pleased to have solid partner to continue Ted Baker’s story in the place where the brand began.
“United Legwear's proven track record in translating global brands for the UK market makes them the ideal partner for expanding Ted Baker’s online presence in these important markets. Together, we are focused on executing a digital commerce strategy that ensures Ted Baker’s distinctive products continue to find their way into the closets of discerning consumers worldwide.”
United Legwear chief operating officer Chris Volpe added: “We are honoured to partner with Authentic to relaunch Ted Baker’s e-commerce platforms in its birthplace. Ted Baker is a brand that resonates with consumers who value quality, design and individuality.
"Our goal is to create a seamless and engaging online shopping experience that exceeds the expectations of Ted Baker’s customers. We are confident that this relaunch will reignite excitement for the brand and set the stage for a bright and prosperous future.”
