Arvind and Circulose’s partnership to produce eco-friendly denim aims to promote sustainability and circularity within the garment industry.
Arvind says Circulose in denim is a step towards sustainable apparel production and emphasises the need for efficient resource use in textile manufacturing, showing that eco-friendly practices can also be cost-effective.
The denim produced under this partnership is crafted from upcycled cotton textiles and viscose made with Circulose, to divert waste from landfills.
Circulose employs an advanced recycling process that transforms worn-out garments into cellulose pulp. From this pulp, new fibres are created, ultimately resulting in a fresh batch of denim. This circular approach claims to minimise waste and resource consumption.
The manufacturer claims that Circulose denim maintains the characteristics of conventional denim and provides a durable wardrobe staple despite its sustainable origins.
Since 2022, Arvind has been a partner of Accelerating Circularity, a non-profit organisation dedicated to catalysing new circular supply chains and business models, aimed at transforming used garments into mainstream raw materials.
Through its active participation in this programme, Arvind said it has successfully incorporated recycled and circular fibres into scalable products.
