This initiative forges a direct link between ARMEDANGELS, its suppliers, and cotton cultivators in Gujarat, India, setting fresh benchmarks for equitable commerce that advantages all parties. 

Enhancing transparency and trust within the supply network  

The collaboration's core objective is to augment transparency and trust throughout the cotton supply network. Sourcery plays an integral part in securing fibres that adhere to ARMEDANGELS' standards for quality, availability, and ethical standards.  

By minimising the role of middlemen and establishing early-stage contracts with yarn producers, Sourcery streamlines the supply chain, enabling ARMEDANGELS to accurately trace and share the story behind its commitment to organic cotton. 

ARMEDANGELS impact and innovation director Julia Aruni Kirschner said: “As a company, we don’t see Direct-to-Grower as just another marketing initiative. It’s our way of radically challenging the status quo. We are committed to making a tangible impact by engaging deeply, learning continuously, and pushing boundaries. Together with Sourcery, we’re exploring new fibres, regions, and unprecedented levels of transparency— transforming the way trade is done, ensuring fairness and efficiency for everyone involved.” 

Pioneering equitable and streamlined trade practices  

With the Direct-to-Grower programme in place, ARMEDANGELS has secured fibres, yarns, and fabrics that fulfil its rigorous standards for quality and openness. The partnership promotes farm-level visibility and ensures transparent pricing and efficient trade practices. This signifies a shift towards a more transparent, equitable, and streamlined method of cotton sourcing that prioritises the welfare of farmers. 

Fostering growth through strategic alliances and innovation  

ARMEDANGELS' pledge to source non-genetically modified, organic cotton is further solidified by its alliance with Sourcery.  

This effort not only propels the brand's goals for transparent sourcing but also fosters lasting connections with farmers via Sourcery’s Direct-to-Grower solution.  

With ongoing support from Sourcery, ARMEDANGELS aims to venture into new fibre materials and territories, challenging existing norms for transparency and sustainability in trade. 

Sourcery brand engagement director Rui Fontoura said: “ARMEDANGELS is not simply building a transparent supply chain. They are creating opportunities that benefit all stakeholders, highlighting the importance of the Direct-to-Grower™ approach. Through this project, we’ve redefined the possibilities of primary data verification, setting the stage to embed crucial social criteria in our work.”