Daily Newsletter

27 November 2023

Daily Newsletter

27 November 2023

Abercrombie & Fitch net sales soar 20% in Q3, ups FY guidance

Abercrombie & Fitch Co. beat its own expectations and reported a 20% sales growth for the third quarter that ended 28 October, driven by its namesake brand Abercrombie which led to a 30% growth in sales.

Isatou Ndure November 24 2023

Despite the macro environment remaining challenging and uncertain, Abercrombie & Fitch said it has proven that it can deliver growth across brands and regions,  as long as it stays focused on its consumers and executes its playbook.

Abercrombie & Fitch posted a 20% jump in sales thanks to a strong back-to-school shopping season and growth at both its namesake brand and Hollister.

With a refreshed brand aesthetic and evolved assortment, the Hollister brand achieved 11% growth for the third quarter.

By region, net sales grew 22% in the Americas, 14% in EMEA and 13% in APAC. On a comparable sales basis, the Americas grew 16% in Q3. EMEA grew 15% and APAC grew 32%.

“As we enter the peak holiday season, our inventory is in a significantly better place compared to last year, giving us the opportunity to be strategic with promotions,” said Fran Horowitz the CEO and director of Abercrombie & Fitch Co.

Key results from Abercrombie & Fitch Q3:

  • The company achieved net sales growth of 20% to $1.1bn
  • Operating income of $138m compared to $18m the previous year
  • Net income of $97.8m compared to a loss of $718m

Touching on the supply chain, Abercrombie & Fitch continues to see freight cost shipping times and performance at good levels. According to the company, inventory was down 20% last year at the end of the quarter and said it will continue to chase across brands.

Horowitz added: “Entering the important holiday season, our fiscal 2023 year-to-date results give us the confidence that we can continue to deliver for our customers and drive profitable growth. As such, we are increasing our full-year outlook for both net sales growth and operating margin.”

The apparel company now expects net sales to rise between 12% and 14% for fiscal 2023, compared with its earlier forecast of 10% growth and operating margin to also be around 10%, up from its previous range of 8% to 9%.

Abercrombie & Fitch said in August that its second-quarter results were beyond its expectations, thanks to the "strong customer receptivity" of its brands and products.

Personalization has grown alongside online retail

Personalization has increased as technologies have advanced, with a retailer’s ability to collect, analyze, and utilize consumer data being aided by the effective use of analytics tools. Consumers are also increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. Although the opportunities for product personalization in apparel are rife, personalized products are generally not offered by mainstream retailers due to the higher costs involved.

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