The ZIGN Studio Collection by Zalando‘s private label ZIGN features what it describes as some of the latest material innovations, including improved material manufacturing processes, bio feedstock, renewable feedstock, and recycled materials.
The collection, which showcases 41 womenswear and 39 menswear pieces across textiles, footwear and accessories, has fabrics made from renewable wood pulp such as Naia Renew, biobased faux leather made from coffee grounds, recycled fishnet nylon, mushroom leather, and other renewable and recyclable materials. It also uses recycled dyes and pigments.
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Zalando explains the collection integrates modular design elements which bring more versatility to the garments and expand their use. The modular elements include detachable sleeves on a down-jacket to allow styles to be worn in multiple ways. In this example in means the piece can be worn as both a jacket and a vest.
Zalando says a large part of the collection is designed according to its Circular Design Criteria and uses a mono-material approach, where garments are made with a minimum of 95% single material. In this way, the fashion items are designed to fit within either the biological or technical cycle so can either biodegrade or be recycled and regenerated into new resources.
Sara Diez, Zalando’s VP of private label, sustainability and D&I product, says: “Our private labels are an incubator of new ideas: they are our testing ground for innovative solutions in fashion, especially in the areas of sustainability, circularity, diversity and inclusion. ZIGN has been leading our sustainability and circularity design work and I’m excited to introduce its next chapter today: the ZIGN Studio collection. The collection combines trend-forward designs with daily wearability, innovative materials, modularity and a circular approach. It plays into our ambition to offer exceptional value and quality to our customers while pushing innovation forward.”
Zalando points out its private labels design team used the ZIGN Studio collection as an opportunity to rethink how they design from the drawing board to the final product, covering the entire product life cycle from sourcing materials, design thinking and manufacturing processes.
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By GlobalDataThe retailer adds that each style is thoughtfully crafted with innovative materials and design details at the forefront, contemporary fit and modular design elements to increase the versatility of how the garments can be worn.
It explains the creative concept for the first Autumn/Winter23 edition of the ZIGN Studio collection centres around the idea of ‘natureverse,’ which combines innovative materials with earth textures and tones.
The collection is now available to customers in all Zalando markets.
Last month, Zalando nearly doubled its operating profit in Q2 by 87%, but reported flat sales.
