The retailer confirmed full year guidance of revenue growth between 0-5% and profit growth of between €380m and €450m. Credit: Shutterstock.

Zalando’s revenue for Q2 rose 3.4% to €2.6bn ($2.84bn), benefitting from an improved product selection in sportswear and beauty.

Profits rose 18.5% to €171.6m thanks to improved inventory levels and lower fulfilment costs.

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The retailer confirmed full-year guidance of revenue growth between 0-5% and profit growth of between €380m and €450m.

Business-to-Consumer (B2C) sales rose 2.8% in Q2, as Zalando’s efforts to become more of a lifestyle destination by improving its sportswear, premium fashion and beauty offering started to pay off.

“Our ecosystem strategy empowers us to cover a larger share of the fashion and lifestyle e-commerce market, and the positive response from customers and partners in the second quarter validates our vision,” said Robert Gentz, Zalando co-CEO.

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“Our B2C customers are excited by the quality brands we are adding, spending time with our new digital tools and content, and embracing our expanding lifestyle offerings in areas such as sports, designer and beauty. We also recorded double-digit growth in B2B, demonstrating that both our growth vectors are delivering.”

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Last year Zalando launched a new collection within its private label ZIGN, called ZIGN Studio, to adopt a circular approach that is said to incorporate the latest material innovations in an affordable way.