The resale service will allow customers to resell their items across all lead product categories, including footwear and apparel, as part of Yoox Net-a-Porter’s next step in what it calls its “long-term mission to unlock circularity.”
Developed in partnership with resale technology provider Reflaunt, the service will launch first at Net-a-Porter this autumn, followed by Mr Porter and The Outnet in early 2022.
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From the end of October, Net-a-Porter customers will be able to sell any well-preserved pre-loved designer items in exchange for Net-a-Porter store credit with an extra 10% credit incentive or direct bank transfer once sold on.
Reflaunt offers complimentary services such as collecting products from the customers’ home, digital product authentication, pricing recommendation and professional photography management. The curated listings are uploaded on international marketplaces and orders are fulfilled by Reflaunt partners.
The Net-a-Porter x Reflaunt service will be available first in the UK, followed by the US, Germany and Hong Kong SAR at a later date.
“More than ever, our customers are looking for fashion that is not only designed to last but for ways in which it can go on to be re-loved,” says Alison Loehnis, president, luxury and fashion at Net-a-Porter, Mr Porter and The Outnet.
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By GlobalDataShe adds: “We see re-commerce as a true enabler to tap into greater product longevity by extending the lives of pre-loved purchases. This collaboration represents an exciting step in our long-term mission to drive the change at Yoox Net-a-Porter to a more circular fashion ecosystem.”
Stephanie Crespin, CEO and co-founder of Reflaunt points out: “We have always been impressed by Yoox Net-a-Porter’s sustainability efforts and we are so excited to be their partner as they embrace resale as a critical element of their service offering...It is greatly encouraging to see one of the global leaders in fashion e-commerce take this positive step forward into the circular fashion economy with us.”
A number of apparel brands and retailers have launched resale initiatives in recent months, including Outerknown, Urban Outfitters, and H&M. While online resale platform Thredup Inc announced this week it has partnered with J.Crew brand Madewell to launch a ‘circular store’ in the US featuring secondhand Madewell pieces.
