The Woolmark Company hopes its new recycled wool sub-brand will help to extend the fibre’s use in the value chain. Credit: Woolmark.

The Woolmark Company’s managing director explained wool is the most recycled apparel fibre globally and the launch of the Recycled Wool sub-brand under its new RW-1 Specification marks a step towards a more sustainable textile industry.

He added the goal is to help reduce waste and pollution.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The Recycled Wool specification ensures products contain at least 20% recycled wool, whilst also meeting The Woolmark Certification Program’s stringent quality standards.

The initiative aligns with the industry’s regulatory pressures to adopt more sustainable practices. Products can feature recycled wool from both pre-consumer sources, such as fabric cutting waste, and post-consumer sources, like garments, certified by standards such as the Global Recycled Standard (GRS) and Recycled Claim Standard (RCS).

The Recycled Wool sub-brand is said to reinforce Woolmark’s commitment to advancing a more circular industry. By supporting the development of long-lasting, quality-assured, natural products using recycled fibres Woolmark is at the forefront of promoting solutions that minimise waste and maximise resource efficiency.

See Also:

Roberts pointed out that wool accounts for only 1% of the apparel fibre market, so creating a sub-brand to promote the reuse and repurposing of the fibre will help advance wool use in new categories and keep this rare fibre in circulation for longer.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Woolmark Certification Program includes clothing, fabrics, yarns, and home care products, with three main logos: Woolmark (100% pure new wool), Woolmark Blend (50%-99.9% new wool), and Wool Blend (30%-49.9% new wool).

In February 2023 The Woolmark Company, Haelixa and Vitale Barberis Canonico (VBS) took part in a trial to trace Australian wool from the fibre stage up to the final fabric.