In a statement Super said: “The strength of these iconic brands, supplemented by an incredible beauty business, provides numerous opportunities for future growth.” Credit: Shutterstock.

Super will take over from current Victoria’s Secret & Co CEO Martin Waters on 9 September, after serving as CEO of rival lingerie brand Savage X Fenty since June 2023.

Savage X Fenty was launched by singer Rihanna in 2018 with Super taking over from the star as chief executive last year.

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Prior to joining the lingerie brand, Super served as CEO at Urban Outfitters Company-owned retailer Anthropologie. She also has experience at Guess and American Eagle Outfitters.

In a statement Super said: “I am excited to join VS&Co, the market leader in the domestic intimates category. The strength of these iconic brands, supplemented by an incredible beauty business, provides numerous opportunities for future growth.

“I look forward to working with Donna and the rest of the board and management team to make VS&Co the world’s leading fashion retailer of intimate apparel, rapidly expand our cultural influence, and create a dominant global market position to grow shareholder value.”

Outgoing CEO Waters said he was proud of his achievements at the company, adding: “We drove international expansion, enhanced our operational efficiency and significantly improved our company culture. I want to thank our incredible associates for all their hard work and wish the team the very best for the future.”

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Earlier this year, Victoria’s Secret reported a slide in full-year sales and profits which could not be offset by a more successful fourth quarter.

At the time, Waters said: “We believe our strategies will position the business to deliver the potential of our category-defining Victoria’s Secret and PINK brands, and I believe we have the right leadership team in place at the right time for our business to be successful. We remain confident in our brand repositioning efforts and are committed to delivering our long-term financial targets and returning value to our shareholders.”