Group sales increased to €1,029m ($1,12m) from €1,027m with marginal increases in its Boss Menswear, Boss Womenswear and Hugo ranges.

Sales in EMEA rose while sales in the Americas were flat. Sales fell 7% in Asia Pacific.

Hugo Boss said “ongoing macroeconomic and geopolitical uncertainties continued to impact the global industry development. Particularly in China, the overall market environment was affected by persistent subdued consumer demand, which in turn weighed on the business performance”.

Meanwhile, muted consumer sentiment weighed on its brick-and-mortar retail business which declined 3% year on year. Wholesale on the other hand booked currency adjusted growth of 4% year on year. And its digital business saw revenues increase by 6%.

Hugo Boss Q3 Performance Overview

  • Sales flat at €1,029m
  • Operating income fell to €95m from €103m a year earlier
  • Net income fell to €56m from €63m a year earlier.

GlobalData apparel analyst Pippa Stephens commented: “Hugo Boss returned to marginal growth in Q3 FY2024, with revenue rising 0.2% to €1.0bn, marking an improvement on the prior quarter when it declined 1.1%, aided by its strong brand relevance and value for money perceptions.

“However, it continues to be hit by low consumer sentiment, with shoppers’ more cautious approach to purchasing muting its top line performance. This result led its sales for the first nine months of the year to rise 1.2%, putting it in good stead to achieve its FY2024 guidance of growth of 1% to 4%.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Hugo Boss is also expecting further improvements to its operating profit, which fell 7.8% during the quarter and 18.7% across the nine months, forecasting between a decline of 15% and a rise of 5% for the full year, with ongoing cost efficiency measures helping to prop up its bottom line.”