USA: Sag Harbor To License Name For Hosiery
The Kellwood-owned Sag Harbor brand of women's apparel is to team up with the Glendale Group to produce Sag Harbor hosiery and seamless intimates. Under a licensing agreement with Kellwood, Glendale Group will design, produce and market the new Sag Harbor products, according to Robert W. Adler, Kellwood vice president licensing.Set to launch the week of November 6, the new lines include moderately-priced sheer hosiery, trouser socks, and seamless intimate apparel. Barbara McGraw, Sag Harbor brand manager, will serve as the liaison between Kellwood and Glendale, managing product development and brand identity for the newly licensed products.North Carolina-based Glendale Group specialises in customised private label intimate apparel and hosiery programs for well-known national department and chain stores. "The Sag Harbor name has tremendous growth potential," said Brian Slagle, president of Glendale Group."As we introduce hosiery and seamless intimates to the Sag Harbor mix, we are one step closer to offering our customer complete head-to-toe wardrobe solutions," commented Adler.Sag Harbor is a division of Kellwood Company, a $2.3bn marketer of apparel and recreational camping products. For more about Kellwood, visit the company's website at
November 3, 2000